Journal of Asia Business Studies, Volume 14, Number 2

ebook Managing Organization and Business in Asia. · Journal of Asia Business Studies

By Sanjay Kumar Singh

cover image of Journal of Asia Business Studies, Volume 14, Number 2

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Asian countries presents an exciting business opportunities for organizations across the globe as they offer varied socio-economic canvas to local, national and global firms to be an integral part of Asia's growth story (Budhwar, Pereira, Mellahi, & Singh, 2018; Purkayastha, Kumar, & Lu, 2017; Singh & Gaur, 2018). At the same time, we witness huge variations in the structural and cultural context in Asia as it covers countries from being underdeveloped to those that possess potential to emerge as world superpower. As a result, internal organizational architecture and business strategies that work best in the western world need to be reconfigured and implemented to suit well with high context Asian culture (Kaur et al., 2019; Popli, Akbar, Kumar & Gaur, 2016). The firms need to demonstrate capability to analyze the context-specific nature of HRM in the region (Budhwar et al., 2018; Singh, Periera, Mellahi, & Collings, 2019), while combining global integration and national responsiveness (Singh, Pattnaik, Lee, & Gaur, 2019) across the Asian continent. Furthermore, the rise of China and India as emerging global power centres has led to a shift of the balance of power from Europe and the USA to Asia (de Guzmana, Neelankavil and Sengupta, 2011) and many multinational enterprises (MNEs) have made Asia as their operational base. Therefore, the aforementioned literature on business, organization, and Asia suggests for the utmost need to examine and understand them in much detail to successfully manage business and organization in Asian continent. It is in this context, we believe that the papers published in this ebook on "Managing organization and business in Asia" is a sincere attempt to fill in the existing gap in the literature and set up future research directions.

Journal of Asia Business Studies, Volume 14, Number 2