Becoming Trader Joe (Summary)
ebook ∣ How I Did Business My Way and Still Beat the Big Guys
By Joe Coulombe
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getAbstract Summary: Get the key points from this book in 10 minutes.
Imagine a grocery store where every full-time employee makes a salary at least equal to the area’s median family income – a chain with a stock of unique, private-label goods providing excellent value. Imagine that it focuses on its target demographic to build cult-like loyalty. This is Trader Joe’s. Joe Coulombe tells how he built Trader Joe’s into a success, offering anecdotes in a casual, idiosyncratic style. His account is neither linear nor ordinary – just like his stores.
Book Publisher:
HarperCollins Leadership