An expert in new business development and coaching slumping salesforces, Mike Weinberg knows that businesses succeed or fail based on their ability to attract new sales. Here Weinberg details his proven formula for prospecting, developing, and closing deals. Jammed with real-world examples and anecdotes, New Sales. Simplified. teaches you how to structure a winning sales call, overcome buyers' anti-salesperson reflex, and make time in your busy schedule to get it all done.