What is the role and position of Russophone/Russian culture in Ukraine today? How can the dynamics of Ukrainian culture lend insight into the possibility of a global Russian culture, or multiple Russian cultures, in the contemporary world? The author responds to these questions by investigating the interplay between literature, politics, market, and identity in the contemporary Ukrainian cultural process (1991–2018). This book explores the contested encounters of the Russian language and culture with other languages, cultures, and traditions in the post-Soviet space, highlighting pressing contemporary issues related to—and affected by—political and social developments.