The New York Times Bestselling author, Dr. David J. Lieberman, introduces a wonderful right-to-the-point mini audio book that tells listeners how to end food cravings once and for all! Human beings have a complicated relationship with food, both psychologically and physiologically. Need gets tangled with want, and reason is ensnared by the senses. If you ask someone to explain why they just gobbled a half-gallon of chocolate chip cookie dough ice cream in one sitting, they usually can't. One part of the brain is stumbling all over itself to satisfy a ferocious craving, while another is simultaneously working through all the reasons why we should ignore the craving. But cravings are hard to simply ignore, aren't they? Understanding how cravings seduce you into surrendering can help you to conquer them, maintain a healthy weight and improve your overall health. Most significantly, you can tip the scales in your favor, and harness the power of psychology and physiology to reprogram your brain, and to permanently counter your cravings.