Real-Time Marketing & PR (Summary)
ebook ∣ How to Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now
By David Meerman Scott
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
"Real-time" marketing calls for promotion and public relations activities that move as fast as contemporary business. Time-consuming planning and procedures must yield to rapid action and reaction. Online news business and marketing expert David Meerman Scott explains how to plan and conduct marketing and public relations activities that move as quickly as the audience they seek and the competition they have to beat. getAbstract recommends Scott as a trusty guide for leading the uninitiated through the online marketing wilderness. His book offers much for businesspeople, especially marketers, who want to develop implementation in real time. Now.
Book Publisher:
Wiley
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