European Journal of Marketing, Volume 39, Issue 3 & 4
ebook ∣ European Journal of Marketing
By Nick Lee
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Features pieces from leading figures in the field such as John Saunders, Evert Gummesson and Dale Littler. A number of the UK authors are key people with regard to the UK Academy of Marketing. The e-book looks at positive and negative aspects of the current status of marketing research.