ReEvolution of Business
audiobook (Abridged) ∣ A Mandala for the 21st Century · Business
By Michael Crooke
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Michael Crooke currently serves as President and Chief Executive Officer of Patagonia, Inc., and Patagonia's parent company, Lost Arrow Corporation. Patagonia, a designer and distributor of technical outdoor clothing, is widely known for its commitment to product quality and environmental responsibility.
Michael served as CEO/Chairman of Pearl Izumi, a cycling and performance apparel company based in Colorado. In addition, he was General Manager of backpack manufacturer Kelty Packs for several years and has worked with other outdoor companies, including Yakima and Moonstone Mountaineering.
Michael has a B.S. degree in Forestry and an MBA from Humboldt State University. In addition, he served as a Navy SEAL with Underwater Team 12 (UDT12) for four years, after successfully graduating from BUDS training (Basic Underwater Demolition/SEAL) in the 70's.
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