Can Business Do Good and Be Good?

audiobook (Abridged) The New Imperatives · Business

By Peter A. Georgescu

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Peter A. Georgescu is Chairman Emeritus of Young & Rubicam Inc. Elected as the company's eighth CEO in 1994, Mr. Georgescu was the first chairman of Young & Rubicam Inc. born outside of the United States. His career spans 37 years and top management experience, both in the United States and Europe. Mr. Georgescu has been instrumental in developing the integrated communications strategy that has shaped the course of Young & Rubicam's development and become the standard for industry thinking. He has served as President of Y&R Advertising, as well as President of Young & Rubicam's former international Division.

Mr. Georgescu serves as a board member of several publicly registered companies, including Briggs & Stratton Corp., International Flavors & Fragrances Inc., Levi Strauss & Co., and Toys "R" Us. He also serves on the Board of Directors of the New York Philharmonic, WNET/Channel 13, as Vice Chairman of New York Presbyterian Hospital, and is a member of the Council on Foreign Relations.

Can Business Do Good and Be Good?