Legacy in the Making (Summary)
ebook ∣ Building a Long-Term Brand to Stand Out in a Short-Term World
By Mark Miller
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Business consultants Mark Miller and Lucas Conley propose a paradigm shift in the way you can create a lasting legacy for your organization. Drawing on research from Team One at their Legacy Lab, the authors modernize and energize traditional corporate legacy building. They breathe new life into legacy theory by directing passion and ambition toward building the right culture founded on employee involvement. They explain how innovative marketing can help revitalize your brand’s legacy. They advocate breaking from the past and looking to the future, blending old ways with new ones and rebelling against comfortable norms to embrace unfamiliar, unconventional paths. The authors provide inspiring testimonials and high-end graphics to support their message that legacy building should be an invigorating, long-lasting and inclusive effort.