Greg Campbell, coauthor of the bestselling Flawless and Blood Diamonds, presents a compelling, close-up investigation of a hot-button topic: America's schizophrenic attitude to the legalization of pot.

Campbell, a suburban father whose biggest vice is a cold beer, seems like the last person who would grow weed in his basement. But his attitude changed in 2009, when his home state of Colorado led the nation in mainstreaming medical marijuana. Watching with fascination as above-board and financially thriving dispensaries popped up everywhere, Campbell wondered, "Why not me?" Pot, Inc. chronicles Greg's journey into DIY ganjapreneurialism, as he learns how to cultivate marijuana, examines America's often unduly harsh laws, and unearths ignorance about pot's centuries-old therapeutic value—ignorance the government is desperate to maintain. Along the way, he also gains a very personal insight into the drug's medicinal value that shapes his opinion about legalization.