Prada-wearing magazine editor Lisa Edwards thinks her life is over when her 'fabulous' new job turns out to be deportation to Dublin, launching Colleen magazine. No more jet-setting to the Fall Collections? No more fabulous parties and photos in the society pages? The only saving grace is that her friends aren't there to witness her downward spiral. Might her new boss, the disheveled and moody Jack Devine, save her from a fate worse than hell?

Ashling Kennedy, Colleen's assistant editor, is an award–winning worrier, increasingly aware that something fundamental is missing from her life — apart from a boyfriend and a waistline. And then there's her closest, oldest friend Clodagh 'Princess' Kelly, who is apparently living the domestic dream in a suburban castle. So why, lately, has Clodagh had a recurring urge to kiss a frog — sleep with a frog, if truth be told?