Writing Well For Work and Pleasure

ebook The New Writer's Guide to Producing Great Content

By Robert Kelsey

cover image of Writing Well For Work and Pleasure

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The New Writer's Guide to Producing Great Content


Everyone has that fabled "book in them" but not everyone has the talent to write it. Right? Wrong. Great writing is not a talent. It's a craft. It can be taught and learnt - affording everyone the confidence to express themselves in words.


Writing Well for Work & Pleasure:


  • teaches you how to start your writing project, and how to keep going,
  • deconstructs elements of writing such as the body-copy, headlines, paragraphs, openings, endings and much more,
  • creates a step-by-step process for generating content that's ready for publication, including help with SEO,
  • offers tips on style, eloquence and finding your voice,
  • teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents,
  • helps writers talk to editors, publishers and other industry insiders.

  • This book is for:


  • professionals and academics wanting to write that book relaying their expertise,
  • ambitious executives needing to write a white paper or report to accelerate their careers,
  • managers being asked to write articles for publication or contribute to blogs,
  • artisans and hobbyists with skills and enthusiasm to convey,
  • idealists and polemicists wanting to inspire and agitate,
  • historians with a story to tell.
  • Writing Well For Work and Pleasure