Copywriting is easy isn't it? Just put a few words together and stick it in the local newspaper, or send out a sales letter and wait for the telephone to ring and orders to flood in. Well if you want to throw money away that's exactly what you do. Planning and using the right techniques will make your advertisement or letter stand out and get you results. This guide will show you how to copy write to get results. In this guide: How to identify your audience, what to communicate and what you want them to do How to write: Advertisements Brochures and flyers Corporate brochures Direct Mail How to check it's working and what to do if it isn't.