The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

THE ROAD TO Challenger Brands • A SNEAK PEEK AT INSIGHTS OUR SPEAKERS WILL SHARE IN MARCH.

Activations Are The New Black • MARKETERS WEIGH IN ON WHAT EXPERIENTIAL STRATEGIES ARE IN VOGUE AND WHAT’S NOW PASSÉ.

WHAT TO LEAVE IN THE PAST

How 6-Second Ads Fizzled Out • AFTER INITIAL EXCITEMENT, THE INDUSTRY EVENTUALLY LOST INTEREST.

There Isn’t Advertising Inspiration In Garfield • AIMING FOR BEING LIKABLE WON’T LEAVE A LASTING IMPRESSION IN CONSUMERS’ MINDS.

SPARK YOUR LIFE BOZOMA SAINT JOHN • ENDEAVOR CMO BOZOMA SAINT JOHN TALKS ABOUT FINDING JOY IN EVERY JOB AND LIVING LIFE URGENTLY ON THE CMO MOVES PODCAST.

WINNERS’ CIRCLE • ADWEEK TOASTS THE YEAR’S BEST IN MEDIA, TECHNOLOGY AND MARKETING. PRESENTED BY QUANTCAST.

WHAT HAPPENED TO BLOCKCHAIN? • TWO YEARS AGO, IT WAS HYPED TO BE A WORLD CHANGER, BUT THE REVOLUTION HAS YET TO MATERIALIZE

WHAT’S AHEAD FOR BLOCKCHAIN? • WE ASKED THREE INDUSTRY EXPERTS TO WEIGH IN.

Fresh Air Fund • AIRLINES ARE EMBRACING CARBON OFFSETS AS A WAY TO COUNTER THE DAMAGE THAT FLYING DOES TO THE ENVIRONMENT (AND THEIR IMAGE). WILL FLYERS GET ON BOARD?

Polaroid • THE GAME-CHANGING INSTANT CAMERA’S PREDICTED DEATH TURNED OUT TO BE EXAGGERATED.

Mobile Medicine • A DOSE OF THE FUTURE.

The Changing Picture Of TV