Product and service sensations like the iPod, Starbucks and FedEx were seemingly successful overnight. But, it wasn't luck, creativity or clever marketing that led to their breakthroughs. Tuned In reveals the "secrets" that separate these market leaders from the rest. It shows ambitious people how to stop wasting time and money trying to be innovative and instead to create "resonators"-great products or services that people buy without thinking because they solve an existing problem.