Geoff Colvin is the senior editor at large for Fortune magazine and a New York Times best-selling author. Too many business leaders feel that the only way to survive a recession is to cut costs and lay-off employees. But this is not the case, says Colvin. In The Upside of the Downturn, Colvin details ten easy-to-implement strategies that will help any business make it through tough times-and thrive when things turn around!