Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today's tough business environment Connie's system can help you immediately implement your creative marketing system by using the tools provided in this book. Today's marketplace continues to be ravaged by changes—-to convert relationships to partnerships, consumers to customers, and ideas into realities you need to think differently. No matter what business you are in, the information in this book will help experts creatively engage and unlock hidden opportunities.