Once a fringe phenomenon, tattooing is now a full-blown cultural fact. More than 40 million people in the U.S. alone have tattoos, all with unique stories about why they chose to indelibly mark their bodies. Permanence combines photographic tattoo portraits with these stories, told in the subjects' own words and handwriting. Kip Fulbeck brings together young and old of all races, religions, and political persuasions from celebrities to suburban moms to Hells Angels. Including interviews with celebrity tattooers Kat Von D and Oliver Peck (Miami Ink), hardcore legend Evan Seinfeld, and some regular folks, Permanence is an entertaining and enlightening portrait of the tattooed population today.