As neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Strategist, Bernadette Martin demonstrates how stories have transformed corporate images as well as professionals' careers. From Storytelling 2.0 or Digital Storytelling, to interviews with experts to the Branded Bio tool, Martin guides you in developing your own compelling story and then covers the gamut of online and offline opportunities available to reach your target and impactfully market the "Brand Called You."

Using this book, professionals and executives of all types, entrepreneurs, consultants, musicians, academics and students will undergo a "personal branding process." Uncovering, clarifying and communicating what makes them unique, understanding their attributes, strengths, values and passions, they'll craft the stories that give new life to their careers, finding the most persuasive ways to tell them.

Beginning with crafting the BIO, a "must have" in your Brand Tool Kit, readers will develop essential components to integrate into their verbal, written and visual messaging, to build their personal "brands." Let over 50 BIO references, 15 interviews with authors, thought leaders and recruiters, three exemplary case studies, a BIO "makeover" and a multitude of BIO "Gems" (excerpts that create memorable, captivating touch points that make you come "alive") help you discover your story, and positively impact your career.

So….what's your story?

If you have these questions, you will find the answers in this book:

1. What is the difference between a BIO and a RESUME?
2. How do I develop storied content to write my BIO?
3. What are the essential elements in the Career Personal Brand Tool Kit?
4. What can a BRANDED BIO do for my career?
5. Where can I get the most impact with my BRANDED BIO online and offline?