Tuned In (Summary)
ebook ∣ Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
By Craig Stull
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
The iPod has been a monster hit since the day Apple introduced it to the marketplace in 2001. By 2004, the iPod owned 70% of the market for digital music players. Previous personal music players were difficult to program and use. Apple CEO Steve Jobs and his development team identified that problem, and they set out to solve it by using careful research and focusing on buyers' wants and needs. Now Apple rules the market. How can your firm emulate Apple's example? Marketing professionals Craig Stull, Phil Myers and David Meerman Scott detail the process market leaders use to establish breakthrough products. Although much of the advice is common knowledge, if not common sense, the book's eclectic mix of corporate case studies, such as stories from Apple and TheaterChurch.com, make this guide an entertaining read. getAbstract recommends this manual to industrial designers, marketing professionals and other innovators.
Book Publisher:
Wiley
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