Priceless (Summary)
ebook ∣ The Myth of Fair Value (and How to Take Advantage of It)
By William Poundstone
Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Loading... |
getAbstract Summary: Get the key points from this book in less than 10 minutes.
You might think you're a tuned-in consumer and immune to the tricks and gimmicks marketers deploy to get you to buy their products for top prices. But beware, says prolific business author William Poundstone: Your brain is keeping you from making rational cost decisions. This tour of the latest information on pricing techniques is well worth its price tag. Heed his information on the behavioral science that explains the flaws in the heuristics (rules of thumb) that keep shoppers and negotiators from being completely rational, and therefore, completely sharp. getAbstract recommends Poundstone's smart facts, research and insights to every consumer or business manager who wants the best deal at the right price and thus needs to know what the right price is.
Book Publisher:
Hill and Wang
Share
