getAbstract Summary: Get the key points from this book in less than 10 minutes.

Married or not, women in the United States wield unparalleled purchasing power, and those who are mothers tend to make their buying decisions after influential input from their children. These families are often stressed out and starved for time, according to mom-and-kid marketing experts Tim Coffey, David Siegel and Greg Livingston. The $1.25-trillion annual mom-and-kid market is booming with new selling opportunities for alert marketers, so the authors explain how to tap into them – though they may downplay the father's role. getAbstract recommends this expert book of proven marketing ideas to advertisers and retailers who want to attract family shoppers.

Book Publisher:

Paramount