Great things are happening in your school every day. The problem is, no one beyond your school walls knows about them. School principals Ryan McLane and Eric Lowe want to help you get the word out! In Your School Rocks...So Tell People! McLane and Lowe offer more than seventy immediately actionable tips along with easy-to-follow instructions and links to video tutorials. This practical guide will equip you to create an effective and manageable communication strategy using social media tools. Learn how to keep your students' families and community connected, informed, and excited about what's going on in your school.