Persuading People

ebook Expert Solutions to Everyday Challenges · Pocket Mentor

By Harvard Business Review

cover image of Persuading People

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Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in—by enabling you to:

  • Build your credibility
  • Adapt your pitch to your audience
  • Win your listeners' minds and hearts
  • Overcome resistance to your proposals
  • Leverage the forces that move people to embrace new ideas
  • Persuading People