"The Practice is the most relevant and important book since Jay Foonberg's How to Start and Build a Law Practice."--Philly Law Blog As its title suggests, The Practice delivers brutal truths about lawyers and lawyering in Tannebaum's slightly snarky—but always honest—signature style. Whether you agree with him or not, you can't deny his opinions are provocative and provide plenty of food for thought, and maybe a laugh or two along the way. This compelling book is an assortment of posts from Above the Law and My Law License, two of the most acclaimed law blogs for which author Brian Tannebaum has written. Reading this book, you can't deny Brian Tannebaum tells it like it is. There is never a question about where he stands on any issues relating to the legal profession. In The Practice, Tannebaum riffs on everything from asking yourself what type of lawyer you want to be, to the most effective way to network and market yourself in an industry where lawyers increasingly over-rely on social media to prove their relevance. It also discusses other important topics, including the proper way to handle referrals, rainmaking, reinventing yourself as a lawyer, personal branding, and much more. This essential resource offers a refreshing, no-holds-barred "truth" about the legal profession in the author's honest and at times humorous signature voice. Readers will find clear and truthful advice on a wide range of topics that will help them become a better, and more informed lawyer.