The tipping point
audiobook (Unabridged) ∣ how little things can make a big difference
By Malcolm Gladwell
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The 'tipping point' refers to the moment when something, normally something small, tips a process over the edge making it escalate and surge ahead That magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire The author looks behind many familiar occurrences and explains the social dynamics that cause rapid change
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