Building a Positive Media Profile
audiobook (Unabridged) ∣ The Easy Step by Step Guide
By Pauline Rowson
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Editorial coverage carries at least two and a half times the weight of advertising. It is a very cost effective way of raising an organisation's profile. This book looks at how to build a positive media profile for an organisation. It provides information on how the media work and how to build good media relations. It also shows how to write a news release and get it published, how to conduct a radio and TV interview and how to handle a bad news story.
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