Brand Mastery Guide

ebook Education

By JAMES SELIGMAN

cover image of Brand Mastery Guide

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The theory and practice are explained by a well-respected brand expert.

  • To brand or not to brand
  • Brand evolution
  • Brand equity
  • Asset Value
  • Research
  • Design
  • Colour logic
  • Legals
  • Keeping up to date
  • Brand Mastery Guide