The New Strategic Brand...

Jean-Noël Kapferer Author
(2012)

The Luxury Strategy

Jean-Noël Kapferer Author
Vincent Bastien Author
(2012)

Kapferer on Luxury

Jean-Noël Kapferer Author
(2015)

Kapferer on Luxury (Summary)

Jean-Noël Kapferer Author
(2015)

The New Strategic Brand...

Jean-Noël Kapferer Author
(2004)

Advances in Luxury Brand...

Journal of Brand Management: Advanced Collections (Series)

Jean-Noël Kapferer Editor
Joachim Kernstock Editor
(2017)

The Artification of Luxury...

Palgrave Studies in Practice: Global Fashion Brand Management (Series)

Marta Massi Editor
Alex Turrini Editor
(2020)