Improve user experience by avoiding common frustrations and focusing on what matters

Key Features

A 'Shortcut to success' for less experienced designers and a challenge to some accepted thinking for seasoned UX professionals

Become a better UX professional and implement experiences that work, avoid common pitfalls, and grow your confidence to fight for the user

Save design cycles and make users happier with 101 proven UX principles

Book Description

Design is everywhere. Take a look around you right now and consider the products and services we use every day. You'll notice that our computer and phone operating systems, our web browsers, and the apps we use to work, order food, socialize and even date have been designed by UX specialists to offer you the best experiences when using their products and services.

Of course, not all online experiences are designed with our best interests in mind. That's exactly why UX design is such an exciting and rewarding field?by learning the logic behind what people engage with and implementing it in your UX work, you can craft intuitive, accessible, and highly functional designs for your digital products.

The 2nd edition of 101 UX Principles is the perfect companion when working on digital projects and making the right decisions for your users. From landing pages and checkout basket UIs to startup launch products and enterprise software solutions, a rich user experience design will maximize the success of your product.

The audiobook includes an exclusive invitation to join an online UX designers' community, where you can read the book alongside peers and other UX designers, and participate in various challenges and discussions with the author. See you there!

What you will learn

Work with user expectations, not against them

Make interactive elements obvious and discoverable

Optimize your interface for mobile

Streamline creating and entering passwords

Use animation with care in user interfaces

How to handle destructive user actions

Who this book is for

This audiobook is a distillation of Will's 20+ years of experience in the form of successful design principles to help early career UX designers learn the ropes, and provide experienced professionals with new ideas when building their products.

UX/UI designers, product managers, entrepreneurs, aspiring strategists, and anyone creating a digital product, service or a campaign will find this audiobook extremely useful.