How Not to Sell (Summary)
ebook ∣ Why You Can't Close the Deal and How to Fix It, How Not to Succeed
By Mike Wicks
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getAbstract Summary: Get the key points from this book in 10 minutes.
Mike Wicks spells out in detailed lists what salespeople must not do if they wish to succeed. His unconventional sales book has much to offer. Proactive salespeople who review his lists will do well. However, some of his warnings are silly. For example, how many salespeople need to be told not to style their hair into a Mohawk? Dedicated salespeople should heed Wicks’ more sensible advice – and there’s plenty of that – to build sales by avoiding complexity and common mistakes.
Book Publisher:
HarperCollins Leadership