One of the keys to the enduring popularity of the British singer Morrissey is his carefully crafted enigmatic persona. This critical book examines the role of enigma in the celebrity's public life, exploring how a level of mystery is maintained through television interviews, videos, reviews and concerts, as well as through his music and lyrics. Of particular interest is the way in which enigma stimulates interest and desire in his audience, and how the artist manipulates traditional modes of masculinity and the conventions of pop music to further cultivate enigma.