Written for beginners, Rognerud offers every tip, trick and secret from keyword research, competitive analysis, marketing and messaging, content development, link building, conversions and tracking of search engine positions. Local search, social media and blogging are new to this edition, and show examples and steps on how to optimize these important, new development areas. • Members only website offers free videos, step-by-step examples and updates and tools to help track your competition. • Social media search content is updated to reflect strategies and market information • Blog optimization steps are included with best SEO tactics for creating search engine friendly sites • Includes top 10 hottest WordPress plugins you must use for top traffic boost • Local SEO section shows you how to avoid the most common mistakes on optimizing for local search. local search. • The updated section on Google analytics shows how to track top keywords and pages. Find out where visitors are leaving your site and if they are coming back and give readers the tools to fix an existing site that may have traffic but doesn't convert it into sales. • Offers an updated link building section with new white hat SEO link building tactics to provide better long term rankings and traffic building.