getAbstract Summary: Get the key points from this book in less than 10 minutes.

Using examples from their personal experiences and from a wide variety of U.S. companies, Ben Cohen and Mal Warwick show how companies have incorporated socially progressive and environmental values into their daily business practices. The authors insist that companies can help their communities and make money at the same time, adding a new dimension to traditional business models, which focus only on profits. Although the authors' enthusiasms sometimes carry them away - for example, they insist that customers who don't share your values will respect you so much for them that they'll stay loyal anyway - the "values-driven business" is an idea whose time has come. getAbstract recommends this book to business owners large and small who want the benefits of their work to extend beyond just themselves and their stakeholders.

Book Publisher:

Berrett-Koehler