getAbstract Summary: Get the key points from this book in less than 10 minutes.

If you want your product, service or cause to become the talk of the town – or the talk of the Internet – don't rely on advertising. People trust their friends' and acquaintances' opinions far more than paid promotions. The challenge is getting your offering on the tip of everyone's tongue. Marketer Jonah Berger explains why some topics blaze their way around the world while others are ignored. His solutions go beyond social media; as he says, Twitter, Tumblr and Facebook are mere tools. If you can forgive him for inventing unnecessary extra jargon (like "inner remarkability"), Berger will show you how to turn your product or cause into a topic of public conversation, a subject that everyone wants to discuss. getAbstract thinks this entertaining take on fueling the buzz will intrigue marketers, advertisers and sociologists alike.

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Copyright © 2013 by Social Dynamics Group, LLC. Reprinted by permission of Simon & Schuster, Inc.