The professional judgment of gatekeepers defined the American news agenda for decades. Making the News Popular examines how subsequent events brought on a post-professional period that opened the door for imagining that consumer preferences should drive news production—and unleashed both crisis and opportunity on journalistic institutions.

Anthony Nadler charts a paradigm shift, from market research's reach into the editorial suite in the 1970s through contemporary experiments in collaborative filtering and social news sites like Reddit and Digg. As Nadler shows, the transition was and is a rocky one. It also goes back much further than many experts suppose. Idealized visions of demand-driven news face obstacles with each iteration. Furthermore, the post-professional philosophy fails to recognize how organizations mobilize interest in news and public life. Nadler argues that this civic function of news organizations has been neglected in debates on the future of journalism. Only with a critical grasp of news outlets' role in stirring broad interest in democratic life, he says, might journalism's digital crisis push us toward building a more robust and democratic news media.

Wide-ranging and original, Making the News Popular offers a critical examination of an important, and still evolving, media phenomenon.

| Cover Title page Copyright Contents Acknowledgments Introduction: The Problem of Making News Popular 1. A View from Somewhere: The Making and Unmaking of the Age of Professional Journalism 2. Bringing Marketing into the Newsroom: U.S. Newspapers and the Market-Driven Journalism Movement 3. The Cable News Wars: Another Approach to Popularizing Commercial News 4. Popularizing News 2.0 Conclusion: Beyond the Phantom Public Notes Index | "Recommended."—Choice

"With Making the News Popular, Anthony Nadler offers a unique contribution to the growing body of scholarship trying to make sense of the fragmentation of journalism's high-modern paradigm and the democratic implications of the various models of news that have emerged in its stead."—Journalism and Mass Communication Quarterly

"This important book offers a penetrating and original analysis of how news audiences are mobilized. With his path-breaking contribution to media studies and journalism history, Nadler has woven a captivating account that reveals how media institutions—from traditional newspapers to cable news and social news sites—shape our preferences, and why this matters for democratic society. Making News Popular should be mandatory reading for anyone seeking a critical understanding of the economic and cultural imperatives that drive our news media."—Victor Pickard, author of America's Battle for Media Democracy: The Triumph of Corporate Libertarianism and the Future of Media Reform
|Anthony Nadler is an assistant professor of media and communication studies at Ursinus College.