Consumers and food

ebook ∣ Understanding and shaping consumer behaviour · Burleigh Dodds Series in Agricultural Science

By Marian Garcia Martinez

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Format

ebook

ISBN

9781801463546

Series

Burleigh Dodds Series in Agricultural Science

Author

Marian Garcia Martinez

Publisher

Burleigh Dodds Science Publishing

Release

20 November 2023

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Subjects

Business Cooking & Food Nonfiction Economics
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  • Provides a comprehensive overview of the contemporary issues which have influenced consumer behaviour, such as the impact of the COVID-19 pandemic, online marketing and purchasing, as well as the use of loyalty schemes
  • Addresses the need to understand consumer attitudes to new technologies and sustainability issues in agricultural production, welfare issues in livestock production and fair trade products
  • Considers the regional, cultural and generational factors which can influence consumer purchasing behaviour, including geographic location, gender and age

    • Format

    ebook

    ISBN

    9781801463546

    Series

    Burleigh Dodds Series in Agricultural Science

    Author

    Marian Garcia Martinez

    Publisher

    Burleigh Dodds Science Publishing

    Release

    20 November 2023

    Share

    Subjects

    Business Cooking & Food Nonfiction Economics
    Consumers and food