Theodore Levitt

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cover image of HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on...

HBR's 10 Must Reads (Series)

Harvard Business Review Author
Clayton M. Christensen Author
(2022)

cover image of A Macat Analysis of Marketing Myopia

A Macat Analysis of Marketing...

The Macat Library (Series)

Theodore Levitt Author
Monique Diderich Author
(2016)

cover image of HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

HBR's 10 Must Reads on...

HBR's 10 Must Reads (Series)

Harvard Business Review Author
Clayton M. Christensen Author
(2013)

cover image of Marketing Myopia

Marketing Myopia

Harvard Business Review Classics (Series)

Theodore Levitt Author
(2008)

cover image of Miopia no Marketing

Miopia no Marketing

Theodore Levitt Author
(2022)