Megan Holloway can't stand her local morning show co-host, Adam Warner, even though he's a total hunk. He goads her on-air until she says things she regrets. But since ratings increase each time they have an on-air fight, the producer encourages his behavior.

When a relationship specialist comes onto the show purporting that Adam has hidden feelings for her, she reluctantly agrees to go out with him—on camera. What starts out as one date turns into a viral dating show with Megan and Adam alternating between locking lips and knocking heads.

As Megan fights her growing attraction to Adam, their popularity increases and ABC takes notice, offering them their own program. Not a morning show like Megan is hoping, but a dating show in which she and Adam must marry at the end. With the promise of a hundred thousand dollars and the possibility of scoring what she really wants, her own national program, she signs on.

What she doesn't know is that Adam has fallen in love with her, and his objective is to get her to do the same.