getAbstract Summary: Get the key points from this book in 10 minutes.

Marketing is undergoing a metamorphosis. Traditional marketing offers one-to-many broadcasts that lack credibility and interrupt entertainment or informational programming. Content marketing does not interrupt content – because it is the content. Joe Pulizzi, a pioneer of content marketing, explains its guiding principles and then suggests how to develop a successful program. He stresses that marketers should seek opportunities to repurpose their content, as he productively did with his own material from other media in producing this book. He strings together blog posts, lists, Q&As and magazine articles, creating an informative but choppy narrative flow. Despite Pulizzi’s disjointed approach, he provides practical, valuable information in every chapter. getAbstract recommends his insights and tactics to marketing executives and anyone whose business calls for embracing new media.

Book Publisher:

McGraw-Hill