Content Inc. (Summary)
ebook ∣ Start a Content-First Business, Build a Massive Audience, and Become Radically Successful (With Little to No Money)
By Joe Pulizzi
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getAbstract Summary: Get the key points from this book in 10 minutes.
In 2007, Joe Pulizzi quit his six-figure executive job to start his own company. In 2011, he made his first million. In 2016, he sold his company for just under $30 million. His secret? Putting content first. Pulizzi’s business model, Content Inc., defies traditional entrepreneurial rules, which insist new companies should start with a great product. Pulizzi argues that prioritizing content will inspire product ideas and opportunities, and fuel a successful, sustainable business.
Book Publisher:
McGraw-Hill
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