The third generation now guides the destiny of Jensen's great store in Segelfoss. Originally founded by one Per Jensen, dubbed Per paa Bua, it continued under the direction of his son Theodore, also paa Bua, who traded far and wide, stood forth as a true son of progress and was rain or blue sky to all who crossed his path. Nor was that so very long ago, either; people in town do not have to strain their minds to remember him, for he was contemporary with the old Lieutenant's son, Willatz, who simply went bothering his head about music and came to nought in this world.