Everyone has dreams of success but few of us really know how to go about realising them. We usually focus on what people have achieved rather than how they have lived each day to achieve it. Ian Bruce makes it simple, but doesn't promise it will be easy. He leads the reader through a process of self-discovery and empowerment that he guarantees will work for everyone - no matter what their goal. This has to be one of the most profoundly sensible books on the subject of personal fulfilment ever written. 'Ask yourself - did Richard Branson spend five hours every evening watching soap operas and action videos?'