In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world—but few people really understand how to make it sing. Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of hundreds of online conversion marketing campaigns in the corporate Big Leagues, including Ford Motor Company, Proctor & Gamble and TV Guide. In this audiobook, you'll learn tricks from building hefty mailing lists to launching powerful viral marketing campaigns, turning the noise of the digital realm into the "cha-ching" of the cash register for your business. Harnessing the power of promotional marketing within your eCommerce storefront can make the difference in your bottom line during your busy season. Which promotional tool is right for you – sweepstakes, coupons, rebates, viral marketing, gift with purchase, discounts? Understand precisely which promotional marketing tools are right for your business, whether it is a business to consumer transaction or a business to business transaction. Then learn how to implement these tools, complete with free spreadsheet tools to measure your successes. Get insider data on what works and what doesn't from the hundreds of marketing campaigns measured by Bryan Heathman, with the confidence to implement them perfectly in your business.