You don't even have to be an artist or know how to tattoo to open and run a tattoo and/or piercing business/parlor/shop ... you can hire tattoo artists and piercers to do that for you. A lot of people who are currently opening studios open in their homes and are getting nailed by health authorities; this book will cover how to open legitimate tattoo businesses. There aren't any other books like this out there currently. The popularity of this business with the younger crowd is growing too; look at TV shows like LA Ink (Kat Von D), Hart & Huntington, Miami Ink, London Inked, etc.