Dr Ben Goldacre is the author of the 'Bad Science' column in the Guardian and his book is about all the 'bad science' we are constantly bombarded with in the media and in advertising At a time when science is used to prove everything and nothing, everyone has their own 'bad science' moments - from the useless pie-chart on the back of cereal packets to the use of the word 'visibly' in cosmetics ads This book will help people to quantify their instincts - that a lot of the so-called 'science' which appears in the media and in advertising is just wrong or misleading