Why is Original Insight the single most important ingredient for startup success and how can startup founders obtain it? The Insightful Startup takes you on a personal journey, from the author's own venture-backed startup, emerging among the first generation of tech startups from Denmark in the mid-2000s, to his decade-long career as a venture capital investor investing in tech startups at the earliest stages. David Today shares how his understanding of startup success evolved over three paradigms spanning fifteen years. The book provides you with real-life examples from Nordic startups the author founded, invested in, and mentored. Readers familiar with the Nordic ecosystem will find this a refreshing vantage point, as it hereby distinguishes itself from the classic US-centric Silicon Valley entrepreneurship literature. Regardless if you are a startup-founder, a startup investor, a startup mentor, or a startup ecosystem organizer, you will find the book Insightful.