Here is a comprehensive plan for dealing with the damages aspect of your case, from the outset of the litigation through the close of trial. Built on a solid foundation of current scientific research and more than 30 years of in-the-trenches trial experience, this 800-page masterwork will help you understand juror biases and motivations, develop persuasive evidence of damages, and talk to jurors in a way that triggers the jurors' natural desire to do what is right and significant by awarding damages to your client.