Supervision of a bank's marketing program and advertising materials is a complicated task. Banks large and small face a formidable array of regulatory provisions that significantly affect advertising campaigns. Failure to comply with provisions can lead to regulatory enforcement actions as well as costly consumer suits. The Federal Advertising and Marketing Law Guide serves as both a guide and a reference source for the use of marketing, compliance, and other persons responsible for preparing or supervising financial institutions' marketing programs and advertising material.

This practical guide includes coverage of:

•   Telemarketing

•   FTC Dot Com Guidance

•   Compliance with the Children's Online Privacy Protection Act (COPPA)

•   CFPB and FTC supervision

•   UDAAP (unfair, deceptive, or abusive acts and practices)

•   Marketing of credit card add-on products

•   Webtracking